Wednesday 5 November 2008

Adam Levite music video (Posted By Saad))))

tortoise - salt the skies

This video is really good and i think we could definitely do something similar. Very effective use of slow motion and it really goes well with the song because near the end, when the pace picks up a bit, there are more cuts. Lots of CU shots also are effective as they create a visually descented experience which videos like this often have - it adds repeatability. The use of random props and extreme CU shots creates a visually exciting experience as such slow shots are rare, even in music videos. This use of unusual props engages the audience and can be considered art as
It seems to be portraying an ironic and humorous kind of fear- men are shielding themselves from cuddly toys. This may be considered a negative representation of men, but i believe it is just a playful, humorous irony.
Also, as the music gets faster and more discordant, more props appear and they start hitting the band members. This shows that there is some link between the music and the visuals.
The band is shown standing together with defiant facial expressions at the end - this portrays a sense of unity and represents the band in a positive way.


Beck - Black Tambourine

This video, although performance based, has a visual twist in that all the visuals are created through the use of ASCII art. This is an unusual, perky way of making the video stand out and also creates a visually exciting experience as the sudience are forced to think continuoulsy about how the images are created. Also, the ASCII art creates a visually descented experience which creates repeatability. The change of colour half way through maintains the audience's attention and shows and is coordinated with the key change of the song.
The way Adam Levite has used a fairly everyday appliance (typewriter) to create such a visually exciting video is what might make this video be considered art.

Beans - mutescreamer

Although this video is performance based and has the typical mis en scene of hip hop videos (clothing, hat, glasses) it is made visually captivating by the excessive use of jump cuts and fast cuts. Also, the unexpected location (woods) makes the video eye-catching. Near the end, Levite also uses undercranking and and an editing technique to make it seem like there are two rappers which again makes the video eye-catching. The excessive use of jump cuts also creates a visually descented experience and the fact that there are so many shots of the rapper in different positions gives the video repeatability.

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