Weezer - Pork and Beans (Posted by Tobias.)

Directed by Mathew Cullen:

This video is designed for internet consumption, featuring 'Youtube celebrities' famous faces from the most popular viral videos to appeal to anyone who has seen them. This intertexuality relies on these viral videos' millions of views to appeal to a wide internet audience in the hope that internet sucess will translate into mainstream media coverage and unit sales, meaning that this novel concept renders the video as inherently commercial.

The video is post modern as it plays on a shared sense of modern culture to parody well known imagery, which in itself requires self awareness of being a construct; an example of this is the repeated looks to camera in keeping with the DIY aesthetic of the Youtube video.

The large amounts of refrences to youtube videos means that this music video requires focused viewing to take everything in and is almost designed for repeated viewings so that audiences can pick up on each refrence.

The fact that the video is described as a 'mash-up' of weezers favourite youtube videos creates a para-social intamacy between the band and their audience, which combined with the parody of the DIY aesthetic of youtube gives the video a more personal feel, and represents the band as authentic creating kudos for them. This is important as the songs lyrics are about individuality and "being happy with who you are", in keeping with the ideological discourse reinforced by the video that expressing yourself is something to be celebrated; e.g. Chris Crocker or Numa Numa Guy.

The fast cutting and montage editing could be reminiscent of the stereotypically short length of youtube videos.

The video starts with a kind of meat shot of the band playing their instruments in a bedroom, the mise en scene being a direct refrence to videos like 'Canon Rock' filmed on a webcam. This gives a feel of authenticity both by showing the band miming/playing along but also in a DIY environment. Here is also the first shot of the 'Numa Numa Guy', possibly the most famous example of a kareoke style, DIY music video where a member of the public can mime along to their favourite song publishing it on the internet.

The inclusion of these youtube celebrities miming to Weezers song and also when they are featured all together in the same room as the band in a shot of them performing show the celebrities in a new environment as they have never been seen, appealing to their audience, effectivley re-selling them in a new way.