In general, we will have an open discussion with our focus group and possibly record the discussion. (Qualitative research.) Also, they will be jotting downsome things in the form of a mini-moodboard.
Here are some of the questions we will be asking:
- What images come to your mind from this track?
- What key words pop into your mind after hearting this track?
- Have you heard any similar songs recently, and what did you like about their videos?
- Can you reccomend any fresh, hip new innovative videos you have seen recently? (And liked?)
- What is your favourite music video ever and why?
- Can you reccomend any songs similar to ours?
- What do you like to see in music videos?
We will then proceed to tell them the idea we had in mind and ask them for any improvements/suggestions as to how it can be improved.
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