Tuesday 18 November 2008

Focus group ideas. (Audience Research.)

For our focus group, we plan on gathering roughly five fans of the genre and analyzing their response to our chosen song. We will play them the song and ask them to tell us what kinds of ideas and images come to their mind (Synaesthesia). Also, we may ask them to write down any images, cameras shots, etc that they think go well with the song.
In general, we will have an open discussion with our focus group and possibly record the discussion. (Qualitative research.) Also, they will be jotting downsome things in the form of a mini-moodboard.
Here are some of the questions we will be asking:

  1. What images come to your mind from this track?
  2. What key words pop into your mind after hearting this track?
  3. Have you heard any similar songs recently, and what did you like about their videos?
  4. Can you reccomend any fresh, hip new innovative videos you have seen recently? (And liked?)
  5. What is your favourite music video ever and why?
  6. Can you reccomend any songs similar to ours?
  7. What do you like to see in music videos?

We will then proceed to tell them the idea we had in mind and ask them for any improvements/suggestions as to how it can be improved.

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